Creating Business Growth: 21 Successful Marketers Reveal Their Top Business Marketing Secrets. (MARKETING MAGICIAN PRACTICAL GUIDES) by unknow

Author:unknow
Language: eng
Format: epub
Publisher: Marketing Magician Practical Guides
Published: 2014-12-30T16:00:00+00:00

Dimension. Larger elements, unusual shapes, or three-dimensional elements will stand out more.

Movement. Animation gets a lot of attention and should generally be avoided; but implied movement (eg arrows) are very effective for catching Sam’s eye and moving it in the direction you want it to go.

Separation. Anything that stands alone, or is different (eg color, shape, whitespace) will catch Sam’s eye.

Eyepath: In the West, Sam reads left to right, top to bottom. Elements must therefore fall logically into that path: orientation before desirability before offers. This eyepath can be strategically altered with the use of contrast, if it is important to do so—for example, a high-contrast lead-gen form on the right side of the page can get Sam’s attention and investment before he spends time reading the main copy, which might see a high initial abandonment rate.

Better Page Response With FRODO And ACE

This is all the space I have to explain these principles here. But you might like to follow up with free training that goes deeper into optimizing your top 5 page elements. It includes clear, succinct “dos” and “don’ts”, coupled with plenty of real life examples, and is completely based on scientific testing rather than opinion. To get this training, go here:

www.attentionthievery.com

About D Bnonn Tennant

Bnonn is a conversion optimization consultant, copywriter and web designer. As well as being the creator of the conversion coaching program “Attention-Thievery Academy”, he has written dozens of articles on increasing response for industry blogs like Unbounce, Copyblogger, Smashing Magazine, Problogger and KISSmetrics. When he isn’t elbow-deep in the guts of someone’s landing page, he is bow-hunting, mountainbiking, or teaching his kids how to grapple a zombie without getting bit.

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